Rooted in the desert.
Built to bloom.
Premium ROSS 308 hatchable eggs and quality alfalfa & Rhodes grass forage, supplied factory-direct to hatcheries, integrators, dairy and livestock producers across the Kingdom and the wider GCC.
Who we are?
A local Saudi presence, backed by world-class genetics.
Desert Bloom Poultry Company is a Saudi-registered agri-food company supplying premium ROSS 308 hatchable eggs and quality forage, alfalfa and Rhodes grass, to hatcheries, integrators, dairy and livestock producers across the Kingdom and the wider GCC.
Founded on the breeding pedigree and operational expertise of the Jadeed Group of Companies, Desert Bloom pairs proven genetics with a local Saudi presence to advance the Kingdom’s food-security ambitions under Vision 2030.
Desert Bloom represents growth, resilience and transformation, a bloom that thrives and leads the way forward.
2012
Exclusive Aviagen ROSS 308 GP importer
6,000+
Employees across group operations
Asia's No.1
Hatchery & feed-mill facilities
No.1
Broiler breeder brand in Pakistan
Our Vision
At Desert Bloom, our vision is to become Saudi Arabia's most trusted poultry genetics and integrated agriculture partner. By combining world-class ROSS 308 genetics, innovation, and sustainable farming practices, we aim to strengthen food security and support the Kingdom's Vision 2030 with reliable, locally available solutions.
Our Mission
Our mission is to provide premium poultry genetics, high-quality hatching eggs, and integrated forage solutions that empower producers to achieve consistent performance and long-term success. Through integrity, innovation, and exceptional service, we build lasting partnerships while maintaining the highest standards of quality, biosecurity, and operational excellence.
Growth
We nurture ideas and help them flourish.
Leadership
We lead with purpose and inspire change.
Trust
We build trust through integrity & transparency.
Excellence
We strive for excellence in everything we do.
Two rooted businesses, one standard of quality.
From world-class poultry genetics to premium animal forage, Desert Bloom brings an integrated, farm-to-buyer supply capability to the Saudi market.
Division 01
Hatchable Eggs
Premium fertile broiler hatching eggs carrying world-No.1 ROSS 308 genetics, drawn from Grand-Parent stock imported from Aviagen (USA). Produced by fully vaccinated breeder flocks under strict biosecurity, then protected in transit by a purpose-built cold chain — engineered to safeguard fertility and hatchability all the way to your incubator.
- Genuine ROSS 308 pedigree
- Fully vaccinated & biosecure
- High fertility & hatchability
- Cold-chain delivery
- Full export documentation
Division 02
Premium Forage
Quality alfalfa (lucerne) and Rhodes grass for the Kingdom’s dairy and livestock sector. Consistent, quality-graded bales delivered on reliable, scheduled volumes — helping producers secure high-nutrition feed locally while supporting Saudi Arabia’s drive toward agricultural self-sufficiency.
- Alfalfa (lucerne) & Rhodes grass
- Quality-graded & consistent
- Reliable scheduled volumes
- Dairy & livestock nutrition
Two rooted businesses, one standard of quality.
Built on the trusted legacy of Jadeed Group and backed by genuine Aviagen ROSS 308 genetics, Desert Bloom delivers proven quality, reliability, and performance to poultry producers across Saudi Arabia.
Desert Bloom is founded on the legacy of the Jadeed Group of Companies, established in 2005, building on a family legacy in poultry that dates back to 1980, and today one of the region’s most respected and diversified agribusiness groups.
As the exclusive importer of Grand-Parent ROSS 308 genetics from Aviagen (USA) since 2012, Jadeed sits at the very top of the breeding pyramid — the pedigree that Desert Bloom now brings directly to the Saudi market.
World-class genetics, locally present
Genuine ROSS 308 pedigree, delivered from within the Kingdom.
Integrated poultry & forage
One partner for hatching eggs and premium animal feed.
Transparent, factory-direct supply
Reliable, scheduled volumes with full documentation.
Vision 2030 & food-security aligned
Strengthening the Kingdom's local, resilient supply chains.
Growing Every Stage of Poultry Success
From premium forage cultivation to advanced hatchery operations, Desert Bloom manages every stage with precision, quality, and sustainability. Our integrated ecosystem ensures healthier flocks, reliable production, and long-term value for poultry producers across the Kingdom.
Premium Forage Production
Sustainable Agriculture
Poultry Excellence
Get In Touch
Bloom. Grow. Lead.
For supply inquiries, partnership discussions, or export documentation, reach our international sales lead directly.
Saif-ur-Rehman
Vice President — International Sales
+966 56 747 4437
saif@jadeedgroupglobal.com
www.jadeedgroupglobal.com
Riyadh, Kingdom of Saudi Arabia