Rooted in a legacy. Growing the Kingdom's future.
Our vision
To be the Kingdom's most trusted local source of premium poultry genetics and forage — advancing self-sufficiency in protein and animal feed.
Our mission
To deliver factory-direct hatchable eggs and quality-graded forage with transparent supply, strict biosecurity and expert support — reliably, and at scale.
Our journey
From a family flock to a regional pedigree.
1980
A family legacy begins
The poultry-breeding expertise that underpins Desert Bloom today starts as a family enterprise in Pakistan.
2005
Jadeed Group of Companies established
The family legacy is formalized into the Jadeed Group — today one of the region's most respected and diversified agribusiness groups, with 6,000+ employees across operations.
2012
Exclusive Aviagen partnership
Jadeed becomes the exclusive importer of Grand-Parent ROSS 308 genetics from Aviagen (USA) — sitting at the very top of the breeding pyramid.
Today
Desert Bloom, Kingdom of Saudi Arabia
Desert Bloom brings that pedigree directly to the Saudi market — supplying hatchable eggs and premium forage under Vision 2030.
Who we serve
Markets we serve across the Kingdom & GCC.
Hatcheries
Fertile hatching eggs scheduled to your incubation calendar.
Dairy Producers
Quality-graded alfalfa for consistent, high-nutrition dairy feed.
Integrators
Reliable, factory-direct volumes for large-scale broiler operations.
Livestock Producers
Rhodes grass and alfalfa forage for the wider livestock sector.