About Us

Rooted in a legacy. Growing the Kingdom's future.

Founded on the breeding pedigree and operational expertise of the Jadeed Group of Companies, Desert Bloom pairs world-class genetics with a local Saudi presence.

Our vision

To be the Kingdom's most trusted local source of premium poultry genetics and forage — advancing self-sufficiency in protein and animal feed.

Our mission

To deliver factory-direct hatchable eggs and quality-graded forage with transparent supply, strict biosecurity and expert support — reliably, and at scale.

Our journey

From a family flock to a regional pedigree.

Desert Bloom’s roots trace back through four decades of poultry breeding expertise, now brought directly to the Saudi market.
1980

A family legacy begins

The poultry-breeding expertise that underpins Desert Bloom today starts as a family enterprise in Pakistan.

2005

Jadeed Group of Companies established

The family legacy is formalized into the Jadeed Group — today one of the region's most respected and diversified agribusiness groups, with 6,000+ employees across operations.

2012

Exclusive Aviagen partnership

Jadeed becomes the exclusive importer of Grand-Parent ROSS 308 genetics from Aviagen (USA) — sitting at the very top of the breeding pyramid.

Today

Desert Bloom, Kingdom of Saudi Arabia

Desert Bloom brings that pedigree directly to the Saudi market — supplying hatchable eggs and premium forage under Vision 2030.

Who we serve

Markets we serve across the Kingdom & GCC.

Hatcheries

Fertile hatching eggs scheduled to your incubation calendar.

Dairy Producers

Quality-graded alfalfa for consistent, high-nutrition dairy feed.

Integrators

Reliable, factory-direct volumes for large-scale broiler operations.

Livestock Producers

Rhodes grass and alfalfa forage for the wider livestock sector.

Ready to build a reliable supply chain?

Call to Action
Facebook-f Twitter Youtube Linkedin